With dozens of touch points over multiple devices, the customer journey has never felt more like an actual journey. If you’re a modern marketer, your top priority is figuring out how to engage with customers in meaningful ways. Taking the right steps will ensure that customers will make your business their ultimate destination
The customer journey often starts with search and sometimes ends there, too. In fact, search is the final or only event in the purchase path 58%* of the time. If you’re looking to grow your business, search engine marketing (SEM) is an effective inroad for joining the customer journey.
To get started, check out our new guide to learn all the SEM tools, tricks and tips you need to reach customers and grow your business, including: