Digital products are assuming an ever-greater role in healthcare, from artificial intelligence (AI)-enabled apps that help manage patient health, to digital sensors and wearables that create terabytes of granular data. When it comes to how digital therapy may impact healthcare in the coming years, what stands out are the benefits of personalization and individualization to reinforce healthy behaviors, and the promise of greater patient engagement. And although challenges remain, the healthcare industry is optimistic that digital intervention will improve patient outcomes.
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